Ultra Brand Web Analitics Free Essay Example, 10750 words

Ultra brand is a digital branding company that provides services in designing websites, administering content management, developing software and applications, providing voice-over services, offering web analytics and reporting solutions. Ultra brand supports a selective clientele that mainly consists of executives and celebrities who are seeking the industry s leading technology. One of their main objectives is to analyze key performance indicators of their customers websites by studying conversion rates, page tracking, visitors, traffic sources, and cost analysis (as cited in Ward-Williams, 2016, p. 13). October 2014 Mr. Ward-Williams, the CEO of Ultra brand, is faced with a challenge. He needs a systematic recommendation on how to improve the company s current product offering, while still maintaining its prestigious brand image. There are three possible solutions: Investing in either, (1) Inspectlet a white-label web analytics solution, or (2) Whitecap a custom-built web anal ytics solution, or (3) hiring a BI analyst to break down Ultrabrand s already existing Google Analytics. These alternatives have reasonably comparable qualities. Nevertheless, Ultra brand must acknowledge the separated advantages and the disadvantages of each choice, for both short and long-term benefits. We used varied decision criteria to help us propose a measurable analysis. We will write a custom essay sample on Ultra Brand Web Analitics or any topic specifically for you Only $17.96 $11.86/page